Ahead of India’s E-Commerce Boom, MyGrahak Hopes to Raise $3.5 Million This Year

It’s still early days in the Indian e-commerce scene – despite the emergence of Flipkart – and so now is the time to invest and expand. And today, India’s top food-oriented e-tailer MyGrahak has revealed its investment aims looking ahead for the next three years. It plans to raise a total of Rs. 200 crores (US$35.82 million) up to 2015, by which time it also hopes to have a turnover of Rs. 1,000 crores ($179.1 million).

The figures come from MyGrahak.com founder and CEO Ambuj Jhunjhunwala in an annoucement earlier this evening. He stated, “We would be considering private equity investors for our next level of capital infusion,” but did not name any possible VC backers. He added:

• MyGrahak is gearing up for the next level of growth. Our monthly revenues have crossed Rs. 1.25 crore [$223,900] last month and we will break even by December 2012. We believe the stage is now set for more capital infusion. We plan to use the capital to double our warehouse, to improve logistics and supply chain, for a new office premise in Ghitorni and to enhance our customer experience.

Based in Delhi, MyGrahak was founded in December 2010 and aims itself at middle- and upper-income Indian families who might lack the time to go out and shop for boring necessities. Mr. Jhunjhunwala specified that they’re planning to invest Rs. 20 crore ($3.58 million) of that Rs. 200 crore total “by November 2012.” Who might step up and back this online supermarket business? One strong likelihood might be Sequoia Capital which has in the past invested in other Indian e-commerce sites such as Fashionandyou and Freecharge.

The site also revealed that it currently has only 22,000 registered users on the site, but that it’s growing at the rate of 25 percent per month.

Earlier this year we saw how MyGrahak was rolling out ‘card on delivery’ as a payment option by equipping its deliverymen with credit card transaction devices.

MyGrahak to invest Rs. 170mn in six months.

Ambuj Jhunjhunwala, Founder & CEO, MyGrahak Shopping Online Limited said, “MyGrahak is gearing up for the next level of growth.

MyGrahak.com, the largest online retailing platform in India selling food, grocery and household items, today announced planned capital investment of Rs. 17 crore in next 6 months. Founded in December, 2010 by the young visionary Ambuj Jhunjhunwala, MyGrahak plans for a turnover of Rs. 1,000 crore by 2015. By November, 2012, the total capital invested in MyGrahak would reach Rs. 20 crore. MyGrahak Shopping Online Limited is 100% owned by Ambuj Jhunjhunwala.

Ambuj Jhunjhunwala, Founder & CEO, MyGrahak Shopping Online Limited said, “MyGrahak is gearing up for the next level of growth. Our monthly revenues have crossed Rs.1.25 crore last month and we will break even by December, 2012.

We believe the stage is now set for more capital infusion. We plan to use the capital to double our warehouse, to improve logistics and supply chain, for a new office premise in Ghitorni and to enhance customer experience.”

“We estimate a capital requirement of another Rs. 30 crore by 2013 and further requirement of Rs. 150 crore by year 2015. We would be considering Private Equity investors for our next level of capital infusion.” Added, Ambuj Jhunjhunwala.

On the growth strategy, Ambuj Jhunjhunwala, said, “Catering to unique needs of expatriates, NRIs and widely travelled professionals, we are now offering specialty food items from 17 countries. This segment is quickly evolving within MyGrahak. We have an opportunity to increase our average bill size by offering all household items to our customers and now offer electronic appliances, home durables, toys and pet care. We are carefully adding more categories to position MyGrahak as a family supermarket.”

On expansion plans, Ambuj Jhunjhunwala, said, “Right now, we would like to penetrate the Delhi & NCR market better. We are exploring our viability in nearby cities in north India. By 2015, we would be expanding to other cities like Mumbai, Bangalore & Chennai.”

MyGrahak, now considered among top 10 Online Shopping sites, recently revamped website and provided ‘card-on-delivery’ option to customers.

MyGrahak.com is largest online retailing platform in India

MyGrahak.com is a firm that intendsto change the nature of consumer retail from ‘transactional sales’ to ‘sales through relationships’thus differentiating from other format of retail stores.

MyGrahak.com is the largest online retailing platform in India selling food, grocery and household items. Founded by the young visionary Mr. Ambuj Jhunjhunwala, MyGrahak Shopping Online Limited achieved registration of 22,000 families providing convenience and comfort for ‘Time Poor and Money Rich’ customers. MyGrahak now offers more than 11,500 SKUs for free home delivery across Delhi and NCR. MyGrahak plans for a turnover of Rs. 10bn by 2015 extending the world class service to Top metro cities of India.


The venture is now all set to usher a paradigm shift in Indian retail sector, exploiting the low cost scalable and sustainable e-commerce platform and creating a new format e-retail for the consumersin the country. With retail on high growth trajectory, consumerism booming & e-commerceproliferating; this new format of food and grocery store will cater the needs of Indian consumers tohave value for money, personalization and convenience of a typical supermarket, delivered at theirdoorsteps. Keeping the customer at the core of all activities, MyGrahak.com is a firm that intendsto change the nature of consumer retail from ‘transactional sales’ to ‘sales through relationships’thus differentiating from other format of retail stores.


Key figures of MyGrahak


Over Rs.1.25 crore/Month turnover, growing at 35-40% every month

Shipping approx 18 Metric Tonnes/day growing at 41% every monthLess than 0.5% of return22,000 registered families, growing at 25% every month

Average bill size last month – Rs. 1,480

11,800 SKUs (Stock Keeping Units) – adding 1000 SKUs every month

Own 7000 sq.ft. warehouse managed by company in Delhi

21 delivery vehicles fitted with GPS

Corporate customers – More than 25

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We believe in making life easier and MyGrahak is the perfect place to redefine your lifestyle with our view.